![]() Above: Tattoo artist Nez Garcia (right) gives a tattoo to Ashleigh Serrao of Alameda at Ephemeral Tattoo in San Francisco. Top: Barbara Edmonds compares her Ephemeral tattoo now to a photo she took of it 15 months ago. “The whole point was that I didn't want to have a permanent, real tattoo.” “If I had known I would still have this on my leg, I wouldn't have done it in the first place,” said Michelle Mathews, whose tattoo of a cat is still visible after 17 months, though its whiskers are wispy. All were tattooed at Ephemeral’s location in Brooklyn, the only studio that’s been open for more than a year. Seven Ephemeral customers interviewed by The Chronicle shared photos of Ephemeral tattoos that were still strongly visible at or beyond the 15-month period the company advertises - one is at 19 months with about 75% visibility. ![]() The tattoo was somewhat hastily selected and designed, and it didn’t look perfect - but it wasn’t supposed to last long.įifteen months later, “it’s very much still there,” Edmonds said.Įdmonds’ experience at Ephemeral - which has expanded rapidly with studios in San Francisco, Los Angeles, Houston and Atlanta - isn’t necessarily common, but it’s also not unique. ![]() In August 2021, at the company’s original studio in Brooklyn, N.Y., Edmonds paid about $400 for a Celtic symbol on her forearm, applied with a real tattoo needle using Ephemeral’s proprietary ink, which is designed to break down over time. ![]()
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